Billboards make their debut in the Dallas area Tuesday urging Texans: "Don't Be Lame, Elevate Your Game."
Some billboards, including "Represent Yourself Like You Present Yourself," and "That's Not Hip-Hop That's Flip Flop" will go up at busy intersections and highways.
Some billboards, including "Represent Yourself Like You Present Yourself," and "That's Not Hip-Hop That's Flip Flop" will go up at busy intersections and highways.
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