The number of Spears-related items sold at the online auction site totaled 34,345, compared with 27,377 items associated with Hilton, eBay said this week.
Items associated with Spears ranged from signed CDs to disposable lighters featuring her likeness. Among the Hilton-related items sold: a toothbrush claimed to have been found in the hotel heiress' trash.
Fragrances were the most popular product category sold for Spears and Hilton.
Both fared better than Lindsay Lohan. Her name was only associated with 8,099 items sold, according to eBay.
However, the three tabloid staples were all outslugged by Barry Bonds, who was pegged to 145,497 related items, including a grilled-cheese sandwich, which netted a winning bid of $30. The seller claimed Bonds' 756th home-run ball bounced off the sandwich in San Francisco's AT&T Park.
Among the searches for movie franchise-themed merchandise, "Transformers" crushed "Harry Potter" with 442,342 related items sold compared with the boy wizard's 344,825 related baubles. Not surprisingly, wares in the action-figure category made up 71 percent of sales associated with the robots in disguise.
The data, released by eBay to The Associated Press, is based on specific entertainment-relate d searches of items sold on the U.S. eBay site from Jan. 1 to Nov. 19 that included key terms in the listing title across all product categories.
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