Wednesday, November 14, 2007

"Wendy's & Rhapsody Make Music"

from - Story by: Abby Margulies

As the holiday season begins, don't disparage your ears, because nothing says combo meal like Justin Timberlake and a frosty. In an attempt to feed consumers' passion for music, Rhapsody has paired up with fast food chain Wendy's to make more than 100 million songs available to french fry lovers across the country from now until January. Customers can purchase any of Wendy's medium and large combo meal to receive a code to redeem at Wendy' for a song download of their choice. The partnership also announced a "Combo Up To Download" contest where over two-thousand lucky winners will receive a 50-song download bundle from Rhapsody or one of 100 SanDisk Sansa e280R Rhapsody portable MP3 players.

"Rhapsody is all about feeding consumers' passion for music," said Michael Bloom, head of Rhapsody, in a statement. "Wendy's new giveaway lets customers enjoy their favorite food and music, and introduces them to Rhapsody all at once." This campaign comes as part of Rhapsody's larger marketing effort that began with MTV's Video Music Awards and VH1's Hip Hop Honors earlier this year.