Thursday, November 15, 2007

"Imax Corp. signs 3-D picture deal with Dreamworks Animation"


Imax Corp. signs 3-D picture deal with Dreamworks Animation

Imax will release Monsters vs. Aliens in March 2009, How to Train Your Dragon in November 2009 and Shrek Goes Forth in May 2010.

Financial details of the deal were not disclosed.

Imax will also release a giant-screen two-dimensional version of DreamWorks' animated Kung Fu Panda next June.

The 3-D films are expected to be among the first presented with Imax's digital 3-D projection system.

Paramount Pictures will act as distributor of the pictures.

"3-D cinema has an opportunity to revolutionize the way people experience movies," DreamWorks Animation CEO Jeffrey Katzenberg said in a release.

"We believe the immersive quality of Imax will provide our audiences with a unique way to experience our films and we are delighted to include Imax as a key part of our 3D strategy."

Shares in Imax were even in light morning trading at $4.21 on the Toronto Stock Exchange.

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