Tuesday, November 20, 2007

"Don't just play that vinyl. Display it!"

from SooToday.com - By Social Decoder

EMI showcases iconic vinyl artwork with Art Vinyl

LONDON, EMI Music UK today announced a deal with innovative designer frame manufacturer Art Vinyl to sell vinyl copies of a selection of its classic albums presented in a special 'frame plus vinyl' package.

Creating a value around the visual aspect of album artwork, the deal extends the concept of record sleeves as art in their own right.

Classic albums from the likes of Pink Floyd, Coldplay, the Rolling Stones, David Bowie, Gorillaz and Blur are available to purchase now, just in time for Christmas.

Giles Harris, Head of Music and Brands, EMI Music UK, comments: "These incredible album covers have become works of art in their own right and deserve to be displayed as such."

Art Vinyl's patent pending framing solution for 12" vinyl includes a unique pivot mechanism to allow easy access to the album inside – hence the product tagline 'Play and Display'.

Art Vinyl founder Andrew Heeps said: "EMI has some of greatest music and visual assets in the record industry. We are delighted to be working with them to create a premium gift package for the Christmas market."

About EMI Music

EMI Music is the recorded music division of EMI Group, the world's largest independent music company.

Its EMI Music division represents artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin. Artists on EMI labels include Lily Allen, The Beatles, Coldplay, Corinne Bailey Rae, The Good The Bad & The Queen, Gorillaz, Norah Jones, The Kooks, Korn, Kylie Minogue, Pink Floyd, Rolling Stones, Joss Stone, 30 Seconds To Mars, KT Tunstall, Keith Urban and Robbie Williams, as well as international artists such as Amaral (Spain), Diam's (France), Utada Hikaru (Japan), LaFee (Germany), Radja (Indonesia), RBD (Mexico) and Vasco Rossi (Italy).

EMI has been at the cutting edge of the rapidly growing digital music marketplace since it released David Bowie's Hours as the world's first ever album to be offered as a digital download in 1999.

EMI has signed agreements with hundreds of digital partners to distribute its music across the globe. 

It continues to facilitate the development of a growing range of new digital business models to enable fans to experience and purchase its artists' output through a number of different platforms including advertising-supported online music streaming in China through Baidu, legal peer-to-peer agreements with QTrax, Mashboxx and GNAB, and a deal to offer advertising-supported videos on mobile phones in the US through Rhythm NewMedia.

For further information on EMI, please visit: emigroup.com.

About Art Vinyl

Art Vinyl is a London start-up whose innovative 12" vinyl framing solution is leading a reappraisal of the visual and emotional power of the record sleeve.

Art Vinyl has mounted a series of exhibitions at its gallery in the East End's Broadway Market highlighting the work of independent labels such as Domino, Kent and Greensleeves.

In doing so it has tapped into a growing public affection for sleeve art which goes beyond nostalgia and into the new vinyl culture.

For labels Art Vinyl offers the increasingly unusual possibility for premium pricing of music.

For the music fan Art Vinyl offers the opportunity to showcase the music – and the record sleeves – they love.

For further information on Art Vinyl, visit: artvinyl.com.

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